New Coffee 以細緻而純粹的風味，為繁忙都市帶來片刻從容。店內供應特色早餐及早午餐、無添加的自家製麵包，以及香氣濃郁的咖啡，讓顧客感受食材最自然、樸實的滋味。
包裝設計以白色與金色為主調，融入日本庭園「枯山水」的意象，營造簡約而富有匠人精神的視覺風格。我們邀請香港藝術家林巧兒（Lam Hau Yi）創作三款手繪圖案：第一款以咖啡沿杯緣緩緩滴落的軌跡為靈感；第二款捕捉製作曲奇時糖與牛油旋轉攪拌的動態；第三款則描繪烘焙麵包的輪廓。三款圖案以簡潔的筆觸呈現日常食物之美，呼應 New Coffee 自然、純粹的品牌個性。
New Coffee brings a sense of care and simplicity to the pace of city life. The café serves thoughtfully prepared breakfasts and brunches, freshly baked bread made in-house without additives, and rich, aromatic coffee, inviting guests to enjoy honest, natural flavors.
The packaging features a restrained white-and-gold palette inspired by karesansui, the art of Japanese dry landscape gardens. To express the brand’s dedication to craftsmanship, we collaborated with Hong Kong artist Lam Hau Yi on three hand-drawn patterns. The first traces the gentle movement of coffee as it drips along the rim of a cup. The second captures the swirling motion of sugar and butter being mixed for cookies, while the third outlines the shape of freshly baked bread. Together, the illustrations convey the brand’s understated aesthetic and its commitment to simple, wholesome products.
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