永昌隆貿易行
Veng Cheong Long Trading

永昌隆是澳門碩果僅存的舊式糧油雜貨舖，堅守傳統經營逾半世紀，專賣精選散裝米和國內外優質糧油乾貨。老闆娘「貓姨」對每位街坊的喜好了然於心，「大發、細發」兩隻貓咪亦深得街坊喜愛，永昌隆老字號，多年來承載著街坊鄰里的人情味。

貓咪的職責主要是為雜貨鋪捉老鼠，因為形象討喜，久而久之卻變鋪頭的吉祥物。設計師為突顯貓咪和貨品的微妙關係設計了一系列圖案，應用在紙袋、糧油雜貨等包裝上，並進行外牆塗鴉，為老店新添萌點。具港澳特色的書法字和逗趣的圖案相結合，傳遞老店在街坊心目中可愛親切的形象。

Veng Cheong Long Trading is one of Macau's few remaining traditional rice and dry-goods shops. For more than half a century, it has sold selected loose rice, grains, oils, and other pantry staples from local and overseas suppliers. The proprietor, affectionately known as Auntie Kitty, knows the preferences of her regular customers, while the shop's two cats, Tai Fat and Sai Fat, have become neighborhood favorites. Together, they embody the warmth and familiarity that have made this old shop a cherished part of the community.

Originally kept to catch mice, the cats gradually became the shop's mascots thanks to their endearing personalities. We created a series of playful illustrations exploring the relationship between the cats and the goods on display, applying them to paper bags and product packaging as well as a mural on the shopfront. Paired with expressive calligraphy inspired by Hong Kong and Macau, the graphics give the time-honored business a fresh yet familiar identity.