合成號
Hap Seng Hou

合成號是深圳墟百年傳統餅食糕點老字號，光緒廿七年創辦（1901年），始於九廣鐵路旁以擺攤形式售賣雲片糕而聞名，遠銷南洋，甚至美國。其後更拓展其他不同食品，包括杏仁餅、薑粒餅等。合成號百年來從原料到口感不斷創新、改良。憑精湛手工藝，保留地道原始嶺南風味，品嚐更可追溯百年古老記憶和祖先傳承下的卓越手藝。

我們為合成號重新規劃整套品牌。商標方面以深圳市花「簕杜鵑」及廣東傳統裝飾元素建構而成。另本公司也設計了餅類系列包裝，是我們為合成號量身打造的首個包裝設計系列。其融入深圳名勝景點，為產品增添深圳獨特文化氣息，也甚具懷舊感；包裝上更有各餅類原材料插畫，既保留傳統、清晰表達商品內容，也讓整體觀感盡顯精美大氣。

Founded in 1901 in Shenzhen, Hap Seng Hou is a century-old pastry brand known for traditional Lingnan sweets. The business began as a stall near the Kowloon–Canton Railway, selling yunpian gao (thin rice-flour cakes), and its products later reached Southeast Asia and even the United States. Over the years, the brand has expanded its range to include almond and ginger cookies, continually refining its ingredients and recipes while preserving craftsmanship and flavors passed down through generations.

We refreshed Hap Seng Hou's visual identity with a logo inspired by Shenzhen's city flower, the bougainvillea, and traditional decorative motifs from Guangdong. For its first packaging series, we combined illustrations of Shenzhen landmarks with nostalgic references and drawings of key ingredients. The result brings local character to each package while presenting the brand's traditional pastries in a clear, elegant, and approachable way.