菠蘿彪
BoLoBell

菠蘿彪是一間以菠蘿包為主打的麵包店。品牌保留傳統菠蘿包鬆軟麵包與酥脆外皮的特色，同時突破金黃酥皮的既有印象，以大膽的色彩與創新口味重新演繹這款經典麵包。泰式奶茶、抹茶柚子、咖啡雞尾酒等特色口味，為澳門街坊帶來耳目一新的味覺體驗。

包裝設計以柔和粉紅色調為主，與「菠蘿彪」略顯粗獷、帶有濃厚港式風格的品牌名稱形成鮮明對比，呼應品牌「延續與創新」的理念。我們運用直接而具象的插畫呈現傳統菠蘿包的特色，既表達對經典烘焙文化的尊重，亦突顯品牌對新口味的不斷探索。

BoLoBell is a bakery specializing in pineapple buns. While preserving their classic form and crisp, cookie-like topping, the brand reimagines this familiar pastry through unexpected colors and flavors. Creations inspired by Thai milk tea, matcha and pomelo, and coffee cocktails offer Macau customers a playful new take on a local favorite.

For the packaging, we chose a soft pink palette to contrast with BoLoBell’s bold, distinctly Hong Kong-style name, expressing the brand’s spirit of heritage and innovation. Rather than relying on understated imagery, we used direct, figurative illustrations to celebrate the character of traditional pineapple buns. The result highlights the brand’s respect for a beloved baking tradition while drawing attention to its inventive flavors.