百年好合喜嫁禮餅
Hap Seng Hou — Wedding Pastry Packaging

合成號是深圳墟傳承百年的傳統糕餅老字號，其喜嫁禮餅尤其聞名。按照中國南方傳統婚嫁習俗，男方會在婚禮前擇吉日向女方家送贈禮餅。合成號的喜嫁禮餅共有六款口味：龍鳳喜餅、白凌酥、黃凌酥、紅凌酥、五仁酥及核桃酥，承載一份歷久彌新的喜慶心意。

我們為合成號重新設計喜嫁禮餅包裝。盒面雕花保留比翼鳥、雙喜字等傳統婚嫁意象，並融入玫瑰花等較具現代感的元素。盒蓋參考傳統新娘的紅蓋頭，讓打開禮盒的動作呼應婚禮中揭蓋頭的儀式，將傳統文化與當代設計融為一體。

Hap Seng Hou is a long-established traditional pastry brand in Shenzhen, celebrated for its Chinese wedding pastries. Traditionally, the groom's family presents these pastries to the bride's family on an auspicious date before the wedding. Hap Seng Hou offers six varieties, including dragon-and-phoenix wedding cakes, five-nut pastries, and walnut pastries. Their delicate textures and rich flavors are enjoyed by people of all ages.

For the wedding gift packaging, we combined traditional Chinese marriage symbols—such as paired birds and the red Double Happiness character—with more contemporary elements, including roses. The lid takes inspiration from the red bridal veil traditionally worn by a bride and lifted by the groom during the wedding ceremony. By echoing this gesture as the box is opened, the design invites customers to experience the symbolism and warmth of Chinese wedding customs.