「青年職涯規劃」系列是澳門慈善團體善明會推出的計劃,以推動「青年創新」為主,致力為青年建立開放的交流與實踐平台,涵蓋優秀青年培育、青年新媒體等項目。善明會憑藉多年經驗,整合並優化配置各類社會資源,協助青年規劃職業道路及發展方向,同時持續回應深層次的社會需求。
我們選擇風格明快的插畫設計,以貼合此計劃的目標群體——大學生。大色塊的構成令視覺形象更加活潑有趣。插畫運用不同形狀塑造人物,呼應文章中的各個核心要點,讓原本相對枯燥的文字敘述更易閱讀和理解,也讓青年更容易接觸「職涯規劃」這個嚴肅的主題。
The ‘Youth Career Planning’ series is an initiative launched by Sin Meng Charity Association to encourage youth innovation. The program creates an open environment where young people can connect, collaborate, and turn ideas into action. Key projects include youth talent development and new media initiatives for young people. Drawing on years of experience, Sin Meng Charity Association integrates and optimizes community resources to support young people in planning and developing their careers, while providing ongoing responses to underlying social needs.
For the visual identity, we chose a vibrant illustration style that resonates with the program’s primary audience—university students. Bold color blocks bring energy and playfulness to the design, making it visually engaging. Using diverse shapes to depict the characters, the illustrations reflect the key points in the text, transforming potentially dry content into something approachable and easy to understand. This approach makes the serious topic of career planning more accessible and appealing to young people.
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