「寧可食無饌,不可飯無湯。」湯是廣東飲食文化中不可或缺的一部分,但煲一鍋好湯,對生活忙碌的上班族媽媽來說實在耗時費力。泳江參茸行(Yong Jiang Ginseng Store)因應現代女性的需求,配合時令節氣,推出方便省時的湯料包——暖湯小帖,讓她們即使生活再忙碌,都能為家人準備一鍋飽含心意、滋味入心的暖湯。
在包裝設計上,我們運用簡約而時尚的東方元素,以粉色系搭配可愛的插圖,突顯四季湯料的特色。溫馨的設計將現代生活與傳統食療相結合。
In Cantonese cuisine, there is a saying: ‘Better to have a meal without delicacies than to have rice without soup.’ Soup holds a cherished place in Guangdong’s culinary culture. Yet for busy working mothers, preparing a pot of nourishing soup can be time-consuming and demanding. Responding to the needs of modern women, Yong Jiang Ginseng Store introduced ‘Warm Soup Packs’—convenient, time-saving soup ingredient packs thoughtfully selected to match the changing seasons. Even amidst a hectic lifestyle, families can still enjoy the comfort and nourishment of lovingly prepared soup.
For the packaging design, we combined contemporary Eastern minimalism with a stylish touch, using a pink color palette and charming illustrations to distinguish the different seasonal soup blends. The warm and inviting design brings modern living together with the traditions of food therapy.
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