泳江參茸行
Yong Jiang Ginseng Store

隨着養生禮品的消費群體日趨年輕化，傳統參茸海味行業開始轉變經營模式，以更加親切時尚的品牌形象、購物空間與銷售策略吸引年輕消費者。

泳江參茸行（Yong Jiang Ginseng Store）在亞洲各國及地區經營二十餘年。新的品牌形象與店鋪設計運用具美好寓意的傳統東方元素，以時尚簡約的手法重新演繹，一改傳統行業的老派印象，令養生禮品亦能展現時尚美學。

As health and wellness products grow increasingly popular among younger consumers, the traditional ginseng and dried seafood industry is embracing a new direction, adopting more fashionable branding, modern retail spaces, and innovative sales strategies to attract a new generation of customers.

With over two decades of experience across Asia, Yong Jiang Ginseng Store is refreshing its brand identity and retail spaces by blending traditional Eastern elements with contemporary design. This revitalized approach breathes new life into the traditional ginseng and dried seafood sector, reimagining wellness gifts with a modern sensibility while honoring the store’s rich legacy.