深圳是中國發展迅速的城市之一。提起深圳,人們往往聯想到林立的現代建築、蓬勃的科技產業,以及快節奏的都市生活;這座城市亦吸引不少人前來尋求發展機遇。然而,深圳擁有深厚的歷史文化底蘊,至今仍保留可追溯至漢代的古蹟與文物。
「深圳謹製」是一家以製作傳統低糖月餅為主的深港合資公司。包裝設計呼應深圳新舊交融的城市面貌,採用從中央開合的結構,兩側分別以燙金與燙銀工藝描繪現代及傳統建築,形成鮮明對照。城市景貌縱然瞬息萬變,中秋的明月依舊象徵團圓。對離鄉在外的人而言,即使未能與家人共度佳節,亦可藉一盒月餅傳遞思念與祝福。
Shenzhen is one of China's fastest-growing cities, often associated with futuristic architecture, technology, and a fast-paced lifestyle. Yet the city also has a long history of openness and exchange, with historic sites and cultural relics dating back to the Han dynasty.
The client, a Shenzhen–Hong Kong joint venture, specializes in traditional low-sugar mooncakes. The packaging opens from the center, with gold and silver foil detailing on either side to juxtapose modern and historic architecture—a reflection of Shenzhen's rapid development and cultural heritage. While the city continually transforms, the full moon of the Mid-Autumn Festival remains a timeless symbol of reunion. For people living far from home, a box of mooncakes offers a thoughtful way to send warm wishes to loved ones when they cannot celebrate together.
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