五月亭是一間結合日式與西式料理的餐廳,這間簡約悠閒的小店坐落於熙來攘往的旅遊區之中。主廚曾拜師深造日本料理,亦有豐富的西餐經驗,將兩者結合,創作出琳瑯滿目的菜式。悠閒的環境亦是不少年輕女性用膳閒聊的好去處。
客戶主打年輕女性市場,整套品牌設計以「和」「洋」為主要概念。我們以招牌菜蛋包飯為主視覺元素,描繪一對分別來自法國與日本的異地情人,藉法式奄列與日本米飯的意象呼應兩種飲食文化。透過可愛的畫風,描繪他們由分離到相聚的過程,交織出一個簡單而浪漫的愛情故事,以此表達「和洋料理」的主題。
Omurice House is a cozy restaurant specializing in a creative fusion of Japanese and Western comfort food, nestled amidst the bustling streets of a popular tourist district. The head chef, trained in Japanese cuisine and experienced in Western cooking, brings the two together in an array of vibrant, inventive dishes. The relaxed atmosphere has made Omurice House a favorite gathering spot for young women to dine and chat.
With a focus on a younger female audience, the branding centers on Japanese and Western influences. Our visual identity uses the restaurant’s signature dish—omurice—as its main motif, depicting a charming pair of lovers: one from France, the other from Japan. The pairing playfully evokes the imagery of a French omelet and Japanese rice. Rendered in a cute and whimsical style, the illustrations tell a simple, romantic story of the lovers moving from separation to reunion, capturing the spirit of the restaurant’s fusion cuisine.
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