蘭香閣
Lan Heong Kuok 1963

坐落於昔日繁華的新埗頭街，蘭香閣創立於1963年，是澳門碩果僅存的傳統中式茶樓之一。除了聞名遐邇的「一盅兩件」，其裹蒸糭亦是深受歡迎的特色手信。

品牌設計取材自蘭香閣招牌的墨綠色，以及建築外牆鐵藝窗花的金色，重新整合品牌視覺。為吸引年輕顧客與遊客，我們以時尚而具象的手法描繪飲茶、玩雀、包糭等富有中式茶樓特色的日常場景，讓老字號的生活氣息與文化記憶得以延續。

Located on Rua da Madeira in Macau’s historic city center, Lan Heong Kuok is one of the city’s few remaining traditional Chinese teahouses. Founded in 1963, it is known for its classic dim sum and signature rice dumplings, which are popular gifts for family and friends.

For the rebranding, we drew on the deep green of the teahouse’s exterior sign and the gold tones of its decorative iron window frames. To introduce the brand to younger customers and visitors, we developed a contemporary illustrative style featuring familiar scenes from traditional teahouse culture, including dim sum, yum cha, bird keeping and rice dumpling making. The refreshed identity celebrates the character and daily rhythms of this longstanding Macau establishment.