寶記緬食
Gopa de fitag Pou Kei

「寶記緬食」開業於六十年代，由緬甸華僑祥叔帶著南洋風味食譜到澳門紮根。寶記緬食鮮香濃郁的魚湯粉是街坊喜愛的地道美食。原料與配料雖然都是唾手可得的日常食材，並非名貴的山珍海味，但一碗熱騰騰的魚湯粉或椰汁雞，卻陪伴緬甸華僑度過奔波刻苦的歲月。這份獨特的滋味，也深受澳門街坊喜愛。

我們以緬甸常見的橙色和金色為主要色彩元素，為「寶記緬食」進行一系列品牌設計。商標設計的靈感來自緬甸特有的獨腳捕魚姿態，將漁夫的形象轉化為彰顯「寶記緬食」獨特風味的標誌。插畫部分則以有趣的線條勾勒出麵、雞、蝦、魚等形狀，讓各種食材化為鮮明且富有象徵性的視覺元素。

Established in the 1960s by Uncle Cheong, a Chinese immigrant from Myanmar, Pou Kei brought the rich flavors of Southeast Asia to Macau. Its signature fish noodle soup, known for its fresh aroma and rich flavor, has become a beloved local delicacy. Although the ingredients are simple and accessible, the warmth of a steaming bowl of fish noodle soup or coconut chicken has been a source of comfort for the Burmese Chinese community through years of hard work. This distinctive taste has also won the hearts of Macau locals.

For Pou Kei’s brand identity, we drew inspiration from the vibrant orange and gold hues commonly seen in Myanmar, using them as the primary color palette throughout the design. The logo takes its cue from the distinctive one-legged stance of Myanmar’s fishermen, transforming the silhouette of a fisherman into a symbol of Pou Kei’s culinary character. We also used playful line art to depict noodles, chicken, shrimp, and fish, making the imagery both symbolic and visually engaging.